The focus of the Prof. Roll & Pastuch Pricing Audit is on identifying, prioritizing, and quantifying profit levers. The evaluation of the status quo is based on the analysis of data and documents, as well as the conduct of internal expert interviews and workshops. Additionally, as part of the Prof. Roll & Pastuch Pricing Audit, benchmarking regarding best practices in pricing is also performed.

1. Analysis of the status quo in pricing and identification of quick wins
- Competent, fact-based analysis on both qualitative and quantitative levels across all action areas in pricing
- Clear implementation recommendations for timely EBIT enhancement (quick wins)
2. Evaluation of optimization potentials and prioritization
- Benchmarking in terms of best practices
- Assessment of optimization effort and EBIT potential of all relevant pricing levers within the company
