Automotive

The automotive industry is facing unprecedented disruption: As the combustion engine is gradually replaced and digitization accelerates, the automobile is undergoing the greatest transformation in its more than 125-year history. Beyond technological change, purchasing and usage behavior are also evolving – and new market entrants are reshaping the industry’s power structure.

Major trends point toward autonomous driving, mobility-as-a-service, and continued growth in online vehicle sales and car-sharing services. These developments are changing the role of automotive manufacturers (OEMs) and automotive suppliers, but also wholesalers, service station operators, spare parts dealers and workshops are affected by this.

Prof. Roll & Pastuch offers solutions to these complex challenges, drawing on many years of industry expertise. We are pleased to support you in pricing, sales, and strategy projects, helping you secure sustainable profitability and position your business model for the future.


Learn more about your earnings potential in the automotive industry

We will be happy to answer your questions and provide you with further information.

Managing Partner

Kai Pastuch is Managing Partner of Prof. Roll & Pastuch. Before joining as Managing Partner, he was Director at a leading international strategy and marketing consultancy. As a graduate in business informatics, he also manages our software company nueprice, which specializes in the pricing of spare parts with the product of the same name. Mr. Pastuch has extensive project management experience from numerous projects for large international companies and German medium-sized businesses in the areas of price management, marketing, sales and strategy. In addition to numerous publications in renowned journals and the publication of the reference books Praxishandbuch Preismanagement and Big Deal Management, he is a sought-after moderator and speaker on all aspects of sales and pricing. As a practice-oriented manager, he likes to get personally involved in our projects and contributes his broad experience in workshops and steerings.