Managing rising complexity in pricing
Pricing has become increasingly complex, requiring closer cross-functional collaboration across organizations. Efficient, reliable tools and structured processes are therefore essential to determine optimal prices for products and services. Existing standalone Excel-based solutions quickly reach their limits for product managers and pricing managers alike.
The strategic digitalization of pricing methods and tools by R&P enhances your pricing management, supports successful market positioning, and enables the consistent realization of revenue and profit potential.
Comprehensive best-practice tools & methods
Price Performance Mapping (DVM)
Price Volume Expert Judgment (PASST)
Van Westendorp Expert Judgement
Value Based Family Pricing
Differentiated Markup Pricing
Economic Value Added (EVA)
Deal Optimizer
...
Key pricing challenges faced by organizations
- Insufficient transparency across pricing strategy, methods, and application
- Pricing analyses and calculations driven by individual expertise rather than standardized approaches
- Significant effort required to identify and involve relevant stakeholders and functions
- Fragmented data and document management with inadequate documentation standards
- Limited guidance for users and insufficient knowledge transfer
The solution
The R&P Pricing Toolbox is a cloud-based SaaS platform designed to enable seamless, cross-functional, and consistent collaboration in pricing. Its intuitive plug-and-play approach allows you to take your pricing capabilities to the next level—quickly and effectively.
Core use cases
The Pricing Toolbox helps your pricing stakeholders rapidly enhance key pricing processes and methodologies, ranging from strategic direction to robust price determination and structured negotiation preparation.
Pricing strategy
Price-strategic analysis and positioning
Product pricing
Structured price setting based on best practices
Deal pricing
Robust negotiation preparation
Your key benefits with the R&P Pricing Toolbox!
Professionalization and standardization in pricing
Holistic transparency and process assurance
Immediate gains in process efficiency
Efficient price requests and cross-functional collaboration
- Creation of project-specific scenarios within minutes
- Centralized expert selection and engagement
- No-login access for expert assessments
- Transparent feedback tracking with automated reminders
Process-secure analyses and consistent price determination
- Centralized definition of value drivers and pricing factors
- Structured methodologies with an intuitive user interface
- Clear result visualization and insights
- Systematic pricing with consistent documentation
Introducing the R&P Pricing Toolbox: More than just a software solution
1. Process analysis & pricing tool potential
- Analysis of pricing processes (in particular new product pricing and big-deal management) within product lifecycle management
- Alignment on strategic framework and guiding principles
- Identification of suitable methods and tools
Approach: rapid status-quo assessment and interactive workshop
2. Selection of pricing methods and piloting
- Joint selection of pilot projects per tool / method
- Prototypical execution of processes using the R&P Pricing Toolbox
- Targeted process optimization to integrate the selected methods
Methodology: Tool piloting & working session
3. Toolbox configuration & rollout
- Configuration of the R&P Toolbox, including the setup of selected methods and tools
- Definition of initial users and roles
- Training of key users (Pricing, Product Management*, Sales)
- Activation of the R&P Toolbox including go-live support
Methodology: Tool handover & final meeting
Your direct contact
We are happy to support you with any questions or provide further information. Simply send us a message or give us a call — we look forward to hearing from you.
Kai Pastuch
Kai Pastuch is Managing Partner of Prof. Roll & Pastuch. Before joining as Managing Partner, he was Director at a leading international strategy and marketing consultancy. As a graduate in business informatics, he also manages our software company nueprice, which specializes in the pricing of spare parts with the product of the same name. Mr. Pastuch has extensive project management experience from numerous projects for large international companies and German medium-sized businesses in the areas of price management, marketing, sales and strategy. In addition to numerous publications in renowned journals and the publication of the reference books Praxishandbuch Preismanagement and Big Deal Management, he is a sought-after moderator and speaker on all aspects of sales and pricing. As a practice-oriented manager, he likes to get personally involved in our projects and contributes his broad experience in workshops and steerings.
