How to: Multichannel in B2B

How you can build a profitable B2B multichannel sales operation as a manufacturer

Even before Covid-19, online business was recording strong sales growth in the B2B segment. However, many companies often operate their online activities on an ad-hoc basis and rarely integrate them into a multichannel strategy. Whether you perish from multichannel sales or grow with it is up to you. You can find more details in the whitepaper.

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