MedTech: Successful implementation of price adaptations for portfolios by differentiation

4. June 2024 17:00 - 17:30 CET

26. November 2024 17:00 - 17:30 CET
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In times of inflation and increasing regulative efforts such as MDR, successful price adaptations are key for attractive profitability and sales. The webinar sheds light on the systematic planning, differentiated calculation and successful execution of price adaptations.

Valuable practical knowledge in 30 minutes

The following topics will be discussed in the webinar:

  • Systematic planning: Plan the price adjustment systematically to be prepared
  • Differentiated calculation: Calculate differentiated price adjustments (e.g. by product groups, market and / or customer segments)
  • Successful execution: Implement and communicate your upcoming price adjustment successfully with sound preparation and transparent success measurement / controlling

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Dr. Michael Marquardt

Dr. Michael Marquardt

+49 151 108 19 497
Dr. Michael Marquardt is Associate Partner heading the Medical Technology and Information Technology practices of R&P. He has experience from numerous market strategy, sales and pricing projects for multi-national conglomerates to SMB and start-ups with local projects in USA, EU and Asia. Mr Marquardt publishes regularly in international expert journals on his expertise topics and holds a PhD in Motivational Psychology and a MBA. He studied at University of Konstanz and NYU.