Fact-based decision-making under time pressure during tariff changes
When international trade conditions tighten, companies must respond immediately. Increased import tariffs, punitive tariffs, or retaliatory tariffs endanger margins, competitiveness, and planning security. Our two-week intensive programm for price adjustments provide the necessary answers — fact-based, analytical, and with a clear focus on short-term effectiveness.
We combine structured expert assessments, advanced market modeling approaches, and pragmatic sales strategies into a customized approach that reveals and leverages individual courses of action.
Our approach for your tariffs pricing strategy
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Model-based answers regarding the impact of U.S. tariffs on your revenue and profit — depending on your individual market and competitive situation.
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Clear recommendations for the optimal level of price adjustments.
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Transparent decision-making foundations in uncertain times.
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Maximum flexibility in modeling when conditions change at short notice.
Our four-step-approach for quick results
We work in a compact, fact-based format — with a clear objective: Within two weeks, we deliver concrete proposals for pricing actions that can be implemented immediately.
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1. Problem structuring and goal definition in the new tariff situation
1. Problem structuring and goal definition in the new tariff situationWe start with a structured workshop to capture the tariff situation, affected products, and relevant customer clusters. Together, we define target metrics: Secure margin? Defend volumes? Increase market share?
2. Modelling for insights: Simulating market and price effects
We develop a company-specific market model based on expert estimates, existing pricing data, and proven optimization approaches. The modeling is pragmatic — focusing on the most important influencing factors rather than academic completeness.
3. Scenario analysis and optimization of price adjustments
Using our optimization model, we identify concrete guidelines for price adjustments — differentiated by product groups and customer segments. We reveal which value creation stages must absorb the effects of tariffs.
4. Implementation preparation and communication
At the project’s conclusion, we provide clear action recommendations and a communication strategy for sales and the market. Optionally, we assist with internal coordination and implementation.
Why react now to U.S. tariff policies?
The current U.S. tariff policies and rising EU tariffs have immediate cost impacts — those who react too late pay multiple times: through margin losses, missed pricing opportunities, and reduced market shares. Our offering enables you to act quickly, knowledgeably, and effectively — with a clear pricing strategy for the trade conflict.
Schedule your appointment directly
We show you how to make reliable pricing decisions under high time pressure — data-driven, differentiated, and tailored to your business.
Contact us for a prompt initial consultation.
Prof. Dr. Oliver Roll
Prof. Dr. Oliver Roll is Managing Partner at Prof. Roll & Pastuch. He is one of the leading pricing experts in the DACH region and has led pricing, sales and strategy projects for numerous international companies. Furthermore Prof. Roll is a key note speaker on the topic of price management and has published numerous articles on various aspects of the pricing process. Prof. Roll holds the chair of “Price Management” at the Osnabrück University of Applied Sciences.
Kai Pastuch
Kai Pastuch is Managing Director of Prof. Roll & Pastuch. Before joining as Managing Partner, he was Director at a leading international strategy and marketing consultancy. As a graduate in business informatics, he also manages our software company nueprice, which specializes in the pricing of spare parts with the product of the same name. Mr. Pastuch has extensive project management experience from numerous projects for large international companies and German medium-sized businesses in the areas of price management, marketing, sales and strategy. In addition to numerous publications in renowned journals and the publication of the reference books Praxishandbuch Preismanagement and Big Deal Management, he is a sought-after moderator and speaker on all aspects of sales and pricing. As a practice-oriented manager, he likes to get personally involved in our projects and contributes his broad experience in workshops and steerings.
Gregor Buchwald
Gregor Buchwald is Managing Director of Prof. Roll & Pastuch. He has over 20 years’ specialist industry knowledge and consulting experience. His focus is on the areas of strategy, pricing and sales. His customers include multi-national companies as well as medium-sized B2B customers. Mr Buchwald has also written numerous publications about strategy, sales and pricing and speaks at numerous events.